e-commerce is purely the front-end of e-business. Creating a new marketing opportunity is not e-business – it is purely leveraging a new channel (in this case known as “marketspace”). Organisations that perceive e-commerce to be e-business could be accused of not seeing the whole picture. The following e-consult white paper identifies ways in which your organisation will need to change in order to become e-business aligned. This transition will be an holistic redefinition of the traditional business. Attempting to bolt on a new e-business optimised process that supplements the existing infrastructure may prove useful as learning study, however, the whole organisation will need to be changed in order to survive. From experiences in North America, e-consult can testify to the opportunities and threats of this new paradigm shift. Traditional and very powerful organisations are feeling the impact of new entrants to established markets. These are not entrants to high tech industries but to staid business environments that prior to this activity elicited little interest to anyone. The purpose of this paper is to introduce several distinct (but inter-related) aspects in the migration to an e-business infrastructure.