how will e-business effect your organisation?

e-business will holistically change the way your organisation does business. The changes brought about by e-business may take a little time to trickle throughout your industry, however, there is no doubt that they will. If you do not start adopting an e-business strategy you will start noticing the changes to your baseline profitability. Your competitors will start marketing less via the usual channels but their market share will increase. They will have much better relationships with their up and down-chain partners, this will offer them substantial economies – economies that they will pass on to their partners, customers and shareholders. A traditional response will not derive the results you need. Spending more on marketing, desperately trying to shave percentiles from research, production and administration overheads will not make you competitive. Reducing the share will not impress the analysts. Your organisation will become less competitive, mergers and acquisitions may begin to look favourable – a take-over may be the only route out of falling profitability.

The scenario outlined above is not fantasy. It will happen within the next five years. If you do not act quickly your chances of maintaining a viable business will be reduced. Why? e-business processes will change the way the United Kingdom does its business. How? Via some of the following routes:

• Creating streamlined customer oriented business processes
• Providing customers with added value throughout the purchasing cycle
• Enhancing up and down-stream supplier relationships
• Giving the customer a holistic view of your organisation and it’s products or services
• Allowing your customers to be provided with the customised product that they want

There are many more opportunities or threats to your organisation. Whether they stay opportunities for you will depend upon the speed with which you grasp them. Each organisation has unique strengths that may be leveraged by e-business. There is no doubt that there are substantial revenue earning opportunities within your organisation – it is purely a matter of discovering what these are and how they may best be leveraged.