customer relationship management




Customer Relationship Management
  • Review your Customer Relationship Management methodology
  • Evaluate the best CRM methodology for your organisation
  • What is your strategy for using the unique leverage of Internet Marketing?
  • How will you use e-business to create and maintain effective micro-level relationships?
  • What technologies are available to enable you to link sales force integration with e-business?
  • Evaluate how one-to-one marketing can create a competitive advantage within your existing or future infrastructure
  • Determine how up-sell and cross-sell models may be implemented within your existing or future infrastructure
  • Analyse the importance of permission marketing and utilising the Internet for fucussed bulk mailings (not spam!)
  • Undertake proof of concept for these new marketing methodologies
  • Advise on the best back-end infrastructure to facilitate micro or granular level sales and marketing

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